AI Shopping
Why ChatGPT Recommends Your Competitor Products
ChatGPT doesn't rank pages, it selects products from structured feeds. Strong Google rankings don't transfer. Four specific signals determine who appears in AI shopping carousels.
AI Shopping
ChatGPT doesn't rank pages, it selects products from structured feeds. Strong Google rankings don't transfer. Four specific signals determine who appears in AI shopping carousels.
AI Shopping
50+ tools raised $200M to track AI brand mentions. For ecommerce, that solves the wrong problem entirely. Brand mentions don't drive product recommendations. Here's what actually does.
AI Shopping
AI search has 9 intent stages. Each drives different carousel rates and brand outcomes. Most brands show up for just two. Here's what it takes to appear across all 9.
AI Shopping
We analyzed 5,072 ChatGPT shopping carousels. The winner isn't Zara or ASOS — it's Lulus, a mid-size DTC brand. The pattern has nothing to do with brand recognition.
AI Shopping
We analyzed 8,520 ChatGPT shopping queries. Only ~60% triggered a product carousel. Intent stages vary by 90 points. Here's what drives AI recommendations.