AI Shopping
What Is the AI Shopping Customer Journey?
AI search has 9 intent stages. Each drives different carousel rates and brand outcomes. Most brands show up for just two. Here's what it takes to appear across all 9.
Research
AI Shopping
The Fashion Brands ChatGPT Recommends Most (5,072 Carousels Analyzed)
We analyzed 5,072 ChatGPT shopping carousels. The winner isn't Zara or ASOS — it's Lulus, a mid-size DTC brand. The pattern has nothing to do with brand recognition.
AI Shopping
We Analyzed 8,520 ChatGPT Shopping Queries. Here's How to Get Recommended
We analyzed 8,520 ChatGPT shopping queries. Only ~60% triggered a product carousel. Intent stages vary by 90 points. Here's what drives AI recommendations.